In the real estate industry, how you portray yourself and your business is outwardly projected through your appearance and personal style. A lot of clients and would-be clients will undoubtedly judge you by your outward appearance just as much as they judge you by your reputation and references. How you present yourself and your personal style is the usually the first impression you leave on a client. It’s important to make sure that image is one that leads them to believe that you are professional, capable, knowledgeable, and put-together. You know you are all of these things–make certain your appearance shows it. In this article you’ll find a curated list of tips and suggestions on how to make your wardrobe and outward appearance leave clients feeling confident in your abilities as a businessperson and a realtor.
Now that we have established how important appearance is and that most clients are apt to hire real estate agents based on their appearance, we can get into the ways of making sure you’re hired by style. For men, the obvious look of professionalism includes a freshly pressed shirt, smart and simple-looking ties, and well-polished, clean dress shoes. A watch is acceptable, but too much flashy jewelry can put people off and distract the from your services as a real estate agent. Keep your fingernails clean and trimmed, your hair (no matter if it is long or short) in a well-kempt style, and make sure to find ways to keep up with current fashion trends. Magazine like Esquire and GQ are great resources for men looking to polish their style and stay modern. If magazines aren’t your thing, visit retail clothing stores like Banana Republic and Brooks Brothers to see what professional attire is in style these days.
Many of the same rules that apply to male real estate agents also apply to their female counterparts. Women’s fashion magazines like Vogue, Elle, and InStyle are amazing resources when keeping up with modern fashion trends for women in the workplace. Conservative-length skirts and blouses that don’t allow too much cleavage to show are important staples in the wardrobe of a female agent, along with tailored jackets, chic shoes, well-manicured hands and trendy but simple hairstyles. Stores like Ann Taylor, Talbots, and Macy’s carry all kinds of styles that lend to a look of professionalism.
If you are a young real estate agent just starting out in the industry, it may be hard for older clients to view you as a capable professional. Although this is somewhat unfair, there are ways you can tweak certain things about your style and personal appearance to help clients see you for what you really are–capable, fresh, and ready to do your job. Make sure that if you have tattoos or piercings, they are hidden from view. Choose dark denim and well-fitting, tailored tops as opposed to outfits that may be considered flashy or too casual. Be sure to not overdo it on accessories and jewelry–simple is always better. Even if it’s your first year in the business, there is no reason for your outward appearance to keep you from achieving your business goals and being a good real estate agent.
No matter if you’re a seasoned agent, or a newbie–your personal appearance is one of the most important aspects of how clients will react to you. Keep these tips and tricks in mind when dressing for your next client meeting. You won’t regret it.…Read More